The Insurgent
Advantage

Reinventing Competition in an Era of Disruption and Abundant Intelligence.

Strategy. Innovation. Leadership.

We live in an unstable world.
Disruption is inevitable.
You are not ready.

Hard Problems

Your hardest problems are
where our best work happens

Our Purpose

We help leaders win
by redesigning how organisations
create value,
orchestrate capability,
and harness co-intelligence
to continuously create new sources
of competitive advantage.

We work with CEOs and leadership teams at their most important inflection points.

Programs

Executive
Working Groups

C-suite leaders in a private and facilitated co-creation environment to address disruptive change.

FORMAT

Small, closed cohorts

CADENCE

A few times a year

ACCESS

By application

Currently Convening

Reinventing the Association Business Model.

A Playbook for Association CEOs

COHORT

10 leaders

WHEN

Early 2027 – Date TBA

SESSIONS

4 × 90 minute remote sessions

Insights

Ideas for a world of disruption and abundant intelligence

Latest Insight

How a Challenger Brand Can Grow Without Losing Its Core

Remedy Drinks has grown from a kombucha challenger into an international drinks business. William Lawrence explores how disciplined expansion, retailer partnerships and control of the operating model can help challenger brands scale without sacrificing the strengths that made them successful.

Latest Podcast

Build or Buy? AI Just Changed the Equation

In this episode of The Insurgent Mindset , Matt and Rondo explore how AI is reopening one of the oldest questions in enterprise technology: should companies build or buy their software? For decades, the complexity and…

Client Voices

“Insurgence Group was instrumental in helping us address our most substantial growth challenges including our global growth strategy, pricing, new category entry, operating model. This insight helped us grow 10X in ten years.”

“Insurgence helped us put the organisation on steroids. We changed everything from our go-to-market to the operating model and transformed the business almost overnight. More importantly, we now have a system to respond to the market as it changes.”

“We fully embraced customer proximity as our primary organising principle. This gave our organisation a higher purpose and an almost total obsession with working with, not just for, our clients.”

Trust

Trusted by Leaders.
Chosen for Impact.

From listed companies and government agencies to family businesses and industry associations, organisations trust Insurgence to solve their most consequential challenges.