Training & Events

Moving the enterprise closer to your customers and their customers. This talk focuses on shifting maturity of the organisation beyond customer centricity and develops a philosophy and mindset where “zero distance from the customer” becomes the driving transformational force in the enterprise. This includes rethinking operating models, end-end accountability for the customer, line of sight and alignment, and how to think differently about strategy and innovation. Our clients LOVE this concept, and many have completely changed their strategies and operating models to enable customer led transformation.

The main focus of this talk is to debunk the myths surrounding AI and “cut through the hype”, build a grounding in the basic opportunities and risks firms need to address and understand the role of AI as a key plank of your business strategy. We also discuss the role of building appropriate and fit for purpose governance surrounding AI to manage risk and, importantly, keep up with the rapid change in this arena.

This talk focused on the role of co-creation in creating leverage in the organisation’s strategy and transformation efforts and how to use co-creation to drive innovative outcomes as well as more efficient business models that reduce cost and risk whilst, increasing engagement, innovation, and revenue.

This talk is focused on how to rethink strategy and planning in the current volatile environment we operate in. Most strategic planning has very little strategy and heavily biased to the budgeting process. This talk will completely change how your business thinks about strategy and planning and will help you reset your approach to get more value from this work.

This talk is a variation on Strategy Design in the Age of Disruption and splits the content between strategy and execution. This is a core topic. For a more cutting-edge view on execution, see Hypermobilisation below.

This talk outlines a playbook to become the disruptor and not be the disrupted and outlines that many traps traditional incumbents fall into overtime that make them vulnerable and anti-agile. This is probably my most popular talk and universally well received. I have written a book on this topic, Insurgence: How Established Incumbents Can Operate Like Nimble Insurgents in Fast Changing and Volatile Markets.

This talk is focused on how to accelerate your innovation efforts and how to build a robust and sustainable innovation portfolio to enhance competitiveness. We break down many myths about innovation and discover why many innovation efforts fail to deliver value and, finally, how to make innovation work in practice.

This talk provides a fresh perspective on Strategy Execution with a key focus on the role that time plays in execution success and how slow-mobilisation can be detrimental to your efforts to bring your strategy to fruition in time to capture the value.

Every marketer is obsessed with journey mapping, but most organisations fail to capitalise on the strategic value of journey maps/ethnography instead focusing on low level pain points and customer friction with existing touch points.  While important, this tactical focus is not sufficient to harvest the potential breakthrough benefits of this approach to discover and operationalise new sources of growth and deeper engagement with customers and consumers.

As the power shifts from the enterprise to consumers, so too is the power shifting to the CMO/CCO in these enterprises. For CMOs that aspire to advance their careers to the CEO role and beyond, there are often many blind spots that require development, including Board engagement, strategy, operations, capability, etc.) and mindsets that the CMO needs to develop to become more strategic in their roles as CMOs and to prepare them for the next stage in the journey.

This talk describes a playbook for competing amid a massive disruption and how to emerge from/adapt to VUCA as a more competitive firm at the expense of your competitors. This talk was designed for COVID disruption but is applicable to competition in a post-crisis environment.

This talk is a deep dive on Business Model Innovation and gets well beyond the “business model canvas” approach in the mainstream to explore how business models play a key role in value creation, growth and disruption using Insurgence proprietary techniques.

This talk is focused on using the Balanced Scorecard as an effective framework for planning, measurement, governance, and strategic alignment.

This talk describes how leaders can develop an execution mindset to “get things done” and how to bring the business along on the journey.

This talk is designed to help firms progress through predictable growth stages and the importance of being strategic with their operating model to efficiently and effectively allocate resources to fuel growth.

This talk outlines a playbook for building effective go-to-market strategies and market entry strategies to capture opportunities in new markets and outlines how to avoid costly mistakes, the projection of core market assumptions and biases and the importance of data in decision making.

This talk is focused on the important role capability plays in building competitive advantage for a firm and how mapping this capability can identify critical gaps on one hand and strategic opportunities on the other. We explore the role of different types of capabilities including people/workforce, brands, assets, etc. and how managing these capabilities to drive future competitive advantage is critical to success.

This is a simulation designed to help business leaders to make complex and high-risk decisions using game theory and scenario planning to understand how decisions propagate through the market and how the ecosystem, including competition and customers will respond to your decisions. We cover the introduction of new strategies, business models, products, policies, etc. The session itself is a three-hour simulation and requires a minimum of 30 people.

This talk is focused on how to look into the future and develop insights that drive new opportunities into your strategic planning work. In this session we deep dive into several proprietary techniques that can help expand the field of view of business leaders beyond traditional (and lazy) techniques such as PESTEL and SWOT.

1. Scenario Planning
2. Digital Transformation
3. Business Optimisation
4. Theory of Constraints
5. Work-out
6. Building the case for HR as the Chief Capability Officer