A global consumer products company, out of room to grow.
SITUATION
A category leader had wrung all it
could from its core. Growth had
flattened for three years and the
usual levers price, promotion,
expansion were exhausted.
SOLUTION
We reframed the problem from
“sell more of the same” to “where
does new value live,” then built a
growth strategy across new
categories, pricing and operating
model co-created with the leadership team.
RESULTS
New growth engines beyond the
core, a pricing and category
strategy the board backed, and a
business that grew 10× over the
decade that followed.
“Insurgence Group was instrumental in helping us address our most substantial growth challenges global growth strategy, pricing, new category entry, operating model. This insight helped us grow 10× in ten years.”
CEO · LEADING CONSUMER PRODUCTS COMPANY