In an unstable world, incumbents are increasingly vulnerable to insurgents.
We work both sides of disruption. We help insurgent leaders upset the status quo and compete differently in established markets. We also help incumbent leaders build the mindset, agility and capabilities to face disruption head on.
Insurgents reinvent the model to create new ways to compete.
DISRUPTION CASES
What is your greatest disruption vulnerability?
“We can see disruption coming. How do we get ahead of it?”
Identify the shifts and emerging threats before they become material.
“How do we disrupt ourselves before someone else does?”
Challenge today’s assumptions and create new ways to compete while you still have the advantage.
“How do we nurture the new without destroying the old?”
Give the emerging model the space to thrive while protecting the business that funds it.
“Our business model is obsolete. What do we do now?”
Move beyond defending the old model and rapidly establish a new basis for competition.
“How do we challenge an established, well-defended market?”
Exploit incumbent assumptions and vulnerabilities to enter with a different way to compete.
DISRUPTION FRAMEWORK
Incumbents preserve and defend. Insurgents challenge and disrupt.
The Insurgence X/Y Framework
PROVEN IN PRACTICE
EXPANSION
50x
Grew more 50x in 5 years
CONTINENTS
4
From a local player to a global enterprise operating on four continents.
YEARS
5
Built and acquired growth platforms in selected markets.
CASE STUDY
A health products company challenging into established markets.
SITUATION
A new entrant seeking to disrupt a crowded market characterised by established industry giants.
SOLUTION
Bottom-up development of a new business model, go-to-market approach, operating model and differentiation story.
RESULTS
The business grew more than 50x in five years by building and acquiring growth platforms in selected markets.
“The Insurgence team have been with us from the beginning of our growth journey providing invaluable strategic counsel to help us grow more than 50x over five years and evolve from a small local player to a truly global enterprise operating on four continents. Insurgence brings a unique combination of strategic insight combined with an absolute dedication to client success. As our journey continues, we will continue to draw upon the innovative and creative input that sets Insurgence Group apart from other advisors.”
CEO · INNOVATIVE HEALTH PRODUCTS COMPANY
Insights
Ideas for a world of disruption and abundant intelligence
Latest Insight
Platform Becomes Disruption
How the most powerful platforms don't just optimise their business models they redraw the rules, reshape ecosystems and redefine where value is created.
How the most powerful platforms don't just optimise their business models they redraw the rules, reshape ecosystems and redefine where value is created.