In this episode of The Insurgent Mindset, we take a closer look at what it really means for sales and marketing teams to operate like challengers in fast-moving, disrupted markets. Explore why high activity levels don’t automatically translate into insurgent behaviour, and how organizations can instead focus on differentiated customer engagement, smarter operating models, and creative approaches that generate meaningful leverage.
Through examples from pharmaceuticals, consumer products, education, and breakout brands like Dollar Shave Club and Liquid Death, the conversation reveals how companies can escape traditional playbooks and build commercial engines that stand out. See how to use AI and digital tools effectively, how co-creation and customer advocacy can accelerate growth, and how challenging long-held assumptions can reshape both sales and marketing strategy.
For leaders aiming to drive innovation, sharpen market impact, and outmaneuver entrenched competitors, this episode offers practical insight into building a more agile, differentiated, and high-performing go-to-market model.
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Hosted by seasoned strategy consultants Matt Tice and Rondo Moses, with a combined 50 years of experience, this podcast will challenge you to transcend the status quo and reshape how you think about and approach competing in the business marketplace. Learn more at www.insurgencegroup.com.
Subscribe to “The Insurgent Mindset” on Apple Podcasts, Spotify Podcasts or Youtube, and visit us as www.insurgencegroup.com to learn more.
Have questions or topics you’d like us to cover in a future episode? Email us at theinsurgentmindset@gmail.com.
This podcast is hosted by Matt Tice & Rondo Moses
Produced by Faith Moavenzadeh
Original Music by Caius Tice