Latest Insight
Platform Becomes Disruption
How the most powerful platforms don't just optimise their business models they redraw the rules, reshape ecosystems and redefine where value is created.
We help leaders turn AI investment into measurable returns, create new sources of growth and value, and build the co-intelligence required to compete in a world shared by humans and AI.
Incumbents innovate processes and products.
Insurgents innovate business models and customer value.
Turn AI investment into measurable enterprise value.
Use AI to discover new sources of customer and enterprise value.
Build the co-intelligence required to combine human and machine capability.
Prioritise the opportunities with the greatest potential to create value.
Transform the organisation to keep pace with rapidly expanding AI capability.
Adapted from the COIN methodology created by Venkat Ramaswamy, a close collaborator with the Insurgence team, co-intelligence is a practical system for turning abundant human and machine intelligence into enterprise value.
Rates under pressure.
AI overload. Unclear where to invest first or how to turn AI into meaningful value.
We reimagined the business, not just its workflows. Investment shifted towards new value creation through vertical applications, building capacity for future value through co-intelligence, and removing critical constraints through de-bottlenecking.
First new product to market in under six months. AI investment paid back within two months as automation replaced headcount.
AI token and subscription costs reduced dramatically.
“We were focused on the wrong things. It didn’t occur to us that we could monetise AI rather than just create more efficiency opportunities. We are now scaling up to create a suite of new products for our clients at a rate of knots.”
CEO · PROFESSIONAL SERVICES FIRM
How the most powerful platforms don't just optimise their business models they redraw the rules, reshape ecosystems and redefine where value is created.
How the most powerful platforms don't just optimise their business models they redraw the rules, reshape ecosystems and redefine where value is created.
Redesign the organisation to turn unprecedented intelligence into new sources of value.
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