HARD PROBLEMS — GROWTH

Grow Differently.
Grow Faster.
Grow Better.

We help leaders challenge the assumptions that constrain growth, move faster on the opportunities that matter, and create growth that delivers more for the business, its customers, its people and the world around it.

THE MINDSET SHIFT
INCUMBENTS

Play Defence.

Incumbents defend their position.

INSURGENTS

Play Offence.

Insurgents create the next source of advantage.

GROWTH CASES

What’s holding your growth back?

“Our core business
isn’t delivering
enough growth.”

We need new sources of growth
beyond the existing model.

“Our market is
changing faster than
our growth strategy.”

We need to turn structural change
into new sources of customer
and enterprise value.

“We need to grow
against competitors
with far greater resources.”

We need a way to win that doesn’t
depend on matching their scale.

“Our growth ambition
exceeds what our current model can deliver.”

We need a different growth equation
capable of changing the trajectory.

“We have growth
opportunities.
We’re struggling
to scale them.”

We need to turn promising opportunities
into repeatable, scalable sources of growth.

ASYMMETRIC GROWTH

The Insurgence
Asymmetric Growth Framework

Different thinking. Disproportionate results

The Insurgence Asymmetric Growth Framework: Sense the shift, Exploit the gap, Engineer the model, Co-create advantage, Create asymmetry, Learn and scale. Insurgents seek new value; incumbents protect and extrapolate.
PROVEN IN PRACTICE

GROWTH

10 ×

Achieved with clients building new sources of value.

CLIENTS

250 +

Across growth, strategy and transformation.

YEARS

25 +

Advising leaders through growth and inflection points.

CASE STUDY

A global consumer products company, out of room to grow.

SITUATION

A category leader had wrung all it
could from its core. Growth had
flattened for three years and the
usual levers price, promotion,
expansion were exhausted.

SOLUTION

We reframed the problem from
“sell more of the same” to “where
does new value live,” then built a
growth strategy across new
categories, pricing and operating
model co-created with the leadership team.

RESULTS

New growth engines beyond the
core, a pricing and category
strategy the board backed, and a
business that grew 10× over the
decade that followed.

“Insurgence Group was instrumental in helping us address our most substantial growth challenges global growth strategy, pricing, new category entry, operating model. This insight helped us grow 10× in ten years.”

CEO · LEADING CONSUMER PRODUCTS COMPANY

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Ideas for a world of disruption and abundant intelligence

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