HARD PROBLEMS — DISRUPTION

Disruption is inevitable.
Being disrupted isn’t.

In an unstable world, incumbents are increasingly vulnerable to insurgents.

We work both sides of disruption. We help insurgent leaders upset the status quo and compete differently in established markets. We also help incumbent leaders build the mindset, agility and capabilities to face disruption head on.

THE MINDSET SHIFT
INCUMBENTS

Extrapolate.

Incumbents pursue more from the existing model.

INSURGENTS

Challenge.

Insurgents reinvent the model to create new ways to compete.

DISRUPTION CASES

What is your greatest
disruption vulnerability?

“We can see disruption coming. How do we get ahead of it?”

Identify the shifts and emerging threats before they become material.

“How do we disrupt ourselves before someone else does?”

Challenge today’s assumptions and create new ways to compete while you still have the advantage.

“How do we nurture the new without destroying the old?”

Give the emerging model the space to thrive while protecting the business that funds it.

“Our business model is obsolete. What do we do now?”

Move beyond defending the old model and rapidly establish a new basis for competition.

“How do we challenge an established, well-defended market?”

Exploit incumbent assumptions and vulnerabilities to enter with a different way to compete.

DISRUPTION FRAMEWORK

Incumbents preserve and defend.
Insurgents challenge and disrupt.

The Insurgence X/Y Framework

Insurgence by Matthew Tice: How Established Incumbents Can Operate Like Nimble Insurgents in Fast Changing and Volatile Markets.
The Insurgence X/Y Framework: incumbents extrapolate existing core capabilities while holding the business model constant. Insurgents create alternative business models and alter the rules of competition.
PROVEN IN PRACTICE

EXPANSION

50 x

Grew more 50x in 5 years

CONTINENTS

4

From a local player to a global enterprise operating on four continents.

YEARS

5

Built and acquired growth platforms in selected markets.

CASE STUDY

A health products company challenging into established markets.

SITUATION

A new entrant seeking to disrupt a crowded market characterised by established industry giants.

SOLUTION

Bottom-up development of a new business model, go-to-market approach, operating model and differentiation story.

RESULTS

The business grew more than 50x in five years by building and acquiring growth platforms in selected markets.

“The Insurgence team have been with us from the beginning of our growth journey providing invaluable strategic counsel to help us grow more than 50x over five years and evolve from a small local player to a truly global enterprise operating on four continents. Insurgence brings a unique combination of strategic insight combined with an absolute dedication to client success. As our journey continues, we will continue to draw upon the innovative and creative input that sets Insurgence Group apart from other advisors.”

CEO · INNOVATIVE HEALTH PRODUCTS COMPANY

Insights

Ideas for a world of disruption and abundant intelligence

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Compete differently.
Before you have to.

Let’s explore how you can challenge the status quo, before it challenges you.

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