Moving the enterprise closer to your customers and their customers. This talk focuses on shifting maturity of the organisation beyond customer centricity and develops a philosophy and mindset where “zero distance from the customer” becomes the driving transformational force in the enterprise. This includes rethinking operating models, end-end accountability for the customer, line of sight and alignment, and how to think differently about strategy and innovation. Our clients LOVE this concept, and many have completely changed their strategies and operating models to enable customer led transformation.